HOP-UP-PT LLC, Privacy Policy

This privacy policy is effective as of January 1, 2022.

Your privacy is very important to us. Part of our operation of this website involves the collection and use of information about you by us. This Privacy Policy explains what type of information we collect and what we do with that information, in order to allow you to make choices about the way your information is collected and used. If you are a European Union (“EU”) resident, please note that there are a number of provisions in this Privacy Policy that may apply uniquely to you. For more information on whether the European Union’s General Data Protection Regulation (“GDPR”) applies to your Personal Information, please see https://ec.europa.eu/commission/priorities/justice-and-fundamental-rights/data-protection/2018-reform-eu-data-protection-rules_en.

This Privacy Policy may change from time to time, so please check it often.

What Information Do We Collect?

In general, you can visit this website without identifying who you are or revealing any information about yourself. Information collected online can generally be categorized as anonymous or personally identifiable. Anonymous information is information that cannot be connected to the identity of a specific individual. Personally identifiable information and data (“Personal Information”) is information that specifically identifies a particular user, such as name, address, or phone number.

An example of anonymous information is the fact that, while this website may record the number of visits to a particular page that occur in a given period of time, it does not necessarily tell us the names or other identifying information of every visitor. Some users of this website will choose not to provide any Personal Information; therefore, those individuals are anonymous to us, and any data collected about their use of this website is anonymous information. 

How We Collect Information

You may give us information directly, for example, when you provide information via the website’s forms for contacting us, subscribe to our newsletters, opt in to marketing, ask for user support, or contact us for any reason. If and when you register on this website, you may be asked for your name, email address, mailing address and/or phone number. In order to us to provide the products, services or content you request, we need your Personal Information. Therefore, if you do not provide such Personal Information, we cannot deliver the products, services, or content.

When you contact us or respond to surveys, questionnaires or applications we make available, or if you email us, you are voluntarily releasing information to us. You may decide not to volunteer information, but this may limit the functionality of this website.

HOP-UP-PT does not give your personal or private information to another person or party without your explicit consent. If you consent, your information may be provided to a local healthcare provider of your choice for the purposes of referral and future healthcare needs, however no healthcare information will be provided during this referral process, only sufficient information to initiate a referral.

We automatically collect Personal Information when you interact with this website. We collect information about your devices and browsing actions and interests by using cookies and similar technologies, as described in more detail below. 


This website uses cookies. Cookies are small data files, typically made up of a string of text and numbers, that assign you a unique identifier. This information enables your computer to have a “dialogue” with our website and permits us to administer our website more efficiently and to provide a more tailored and user-friendly service to you. You may set your browser to notify you when you receive a cookie or to prevent cookies from being sent; if you do so, this may limit the functionality we can provide you when you visit our website. To the extent that a cookie can uniquely identify a computer mobile device, or tablet or the person using that device, and you are an EU resident, under the GDPR, this is Personal Information, and this policy shall apply to such Personal Information. 

You may delete cookies that are already on your computer, and stop cookies from being accepted in the future, by referring to your manufacturer’s instructions by clicking “Help” in your browser menu. All browser settings are slightly different, so to manage cookies, you should refer to the relevant settings within your browser. If you would like to obtain more detailed information about types of cookies, how they are used, and how you can manage your cookie preferences you may want to visit: www.aboutcookies.org or www.allaboutcookies.org.

You may opt out of the automated collection of information by third party ad networks for the purpose of delivering advertisements tailored to your interests, by visiting the consumer opt out page for the Self-Regulatory Principles for Online Behavioral Advertising at http://optout.aboutads.info/choices. You can also opt out of a third party vendor’s use of cookies by visiting www.networkadvertising.org/choices. 

Use of Google Services

This website is enabled with a number of Google Services, such as Google Analytics and associated tools (including Google AdWords and AdSense). As such, this website will collect information consistent with the terms of Google’s Privacy Policy (https://policies.google.com/technologies/partner-sites) which could include but is not limited to the collection of device-specific information, log information, location information and cookie-related information as described in the Google Privacy Policy. Because this website is enabled with add-on Google services, Google will have access to information that is collected by this website in conjunction with these services, and may use such information to improve these services. We will use such information, to the extent available by way of Google Analytics, to better understand the use of the website and topics of interest among website visitors and to enhance the personalized user experience of our website. We may also use these Google services to advertise on third party websites (including Google) to previous visitors of our website. This could be in the form of an advertisement on the Google search results page, or a site in the Google Display Network. Users may opt out of Google’s use of cookies and may opt out of Google Analytics by visiting the Google Opt-Out page at www.google.com/settings/u/0/ads/authenticated?hl=en

Links to External Websites

Third parties that link on this website may use cookies or collect other information when you go to their website. We do not control the collection or use of your information by these companies, and our Privacy Policy does not extend to external websites. You should contact these companies directly if you have any questions about their collection or use of information about you.

How Do We Use Information We Collect?

We use the information that we collect to operate and maintain the website, to provide services to you, to send you marketing communications, to respond to your questions and concerns, to help our partners improve their online offerings, and for our own marketing purposes. We may also use the information to provide you with certain communication, such as product and service announcements and administrative messages. We may also monitor and analyze data trends and usage. This is described further below. 

Technical Information

When you visit our website, we collect certain technical and routing information about your computer. For example, we log environmental variables such as browser type, operating system and CPU speed, and the Internet Protocol (IP) address of your originating Internet Service Provider, to try to bring you the best possible service. We also record search requests and results to try to ensure the accuracy and efficiency of our search engine. We use your IP address to track your use of the website, including pages visited and the time spent on each page. We collect this information and use it to measure the use of this website and to improve its content and performance. To the extent we share such information with third parties, it is not traceable to any particular user and will not be used to contact you.

At times, we may share aggregated demographic information with our partners and our external vendors. This data is not linked to any Personal Information that can identify you.

Personal Information

Some of our services may require you to provide us with Personal Information, which may include your direct identifiers, such as name, birth date, email address, or telephone number. 

We collect Personal Information only for providing the services and content you request, generating statistical studies, conducting marketing research, improving products and services, sending you surveys, contacting you to offer additional services, products and content offered by us or by third parties that may be of interest to you, and notifying you of new products and any other changes to our website or services that may affect you. When you submit Personal Information to us, you understand that you are agreeing to allow us to access, store, and use that information for those purposes.

We will not sell or give any Personal Information to any third parties without your consent. We don’t disclose Personal Information except for legal obligations determinations of the potential for harm, or in the instance that our company merges with another company. 

Purposes and Legal Basis for Processing Personal Information Regarding European Union Residents

For European Union residents, the following table provides information required by the GDPR relating to our use of your Personal Information.

Personal InformationLegal Basis for Processing
Contact information, including name, address, email address and telephone numberThis processing is necessary to provide you with the content and services you request, and in performance of a contract, and for the legitimate purpose of administering the website, for marketing purposes, and for communicating with users.
Purchaser information, including credit card numbers, contact information and billing informationThis processing is necessary to provide you with the content you request, and in performance of a contract.
Technical information including your IP address, browser type, domain names, access times and referring website addressWe use this information for the legitimate purpose of authenticating subscribers and customers, optimizing website performance, tailoring the website to each user, monitoring and resolving issues, marketing purposes, communicating with users, and for the detection and prevention of fraud.

Third Parties

We may engage trusted third parties to perform functions and provide services to us. We may share information we collect with those third parties to the extent necessary to perform these functions and provide these services, consistent with the protections in this Privacy Policy. We share your personal information with third parties who process your information on our behalf when they provide services to us, for example, data analytics, ad networks, research, marketing, and financial services.

We may share your personal information with third parties who use it for their own purposes if you have provided consent.

You share your personal information with third parties when you publish content including articles, comments and reviews to public areas of the website.

We may also share or disclose your non-private, aggregated or otherwise anonymous information.

If we sell, transfer, or merge parts of our business, or if we buy or merge with another business, we may share your personal information. If a change happens to our business, then the new owners may use your personal information as set forth in this Privacy Policy.

We may be legally required to disclose or share your personal information without your consent in some circumstances, for example, to comply with a court order or law enforcement. We may also share your information when we believe in good faith that disclosure is necessary to protect our rights or property, protect your safety or the safety of others, investigate fraud, or respond to a government agency, law enforcement, judicial or public authority, or other legal request, or to comply with the law. 

We may also share your information with our lawyers and other professional advisors, and third party providers of services such as cloud storage, customer relationship management systems, and others who need your information to provide services to us (or on our behalf).

How We Protect Your Information

We are concerned with protecting your privacy and data, but we cannot ensure or warrant the security of any information you transmit to us. We operate secure data networks protected by industry standard firewall and password protection systems. When you submit sensitive information via our website (e.g. credit card data), we encrypt that information using secure socket layer technology (SSL). We require third parties we contract with to support our business operations to employ reasonable security measures as well. Our security and privacy policies are periodically reviewed and enhanced as necessary, and only authorized individuals have access to the Personal Information provided by our users. However, no method of transmission over the internet is 100% secure. We do not guarantee that unauthorized, inadvertent disclosure will never occur or that our information may not be accessed, disclosed, altered or destroyed by any breach of any of our industry standard physical, technical, or managerial safeguards.

Overseas transfers

Our headquarters is in the United States, and information we collect from you will be processed in the United States. If you are visiting our website from outside the United States, please be aware that you are sending information (including Personal Information) to the United States where our servers are located. That information may then be transferred within the United States or back out of the United States to other countries outside your country of residence, depending on the type of information and how it is stored by us. We collect and transfer data to the United States Personal Information only: with your consent, to perform a contract with you, or to fulfill a compelling legitimate interest that does not outweigh your rights and freedoms. These countries (including the United States) may not necessarily have data protection laws as comprehensive and protective as those in your country of residence; however, our collection, storage and use of your Personal Information will at times continue to be governed by this Privacy Policy.


Your Personal Information is stored on servers that are operated and maintained by us and by third parties under contract with us. We retain this information for the duration of your business relationship with us, and for a period of time thereafter to allow members to recover accounts if they decide to renew, to analyze the information for our own operations, and for historical and archiving services. For more information on where and how long your Personal Information is stored, and for more information on your rights of erasure and portability, please contact us at www.hopuppt.com

Rights under the GDPR

We do not own, control, or direct the use of any of the Personal Information stored or processed by you, we are largely unaware of what Personal Information is actually being stored or made available, and we do not directly access such Personal Information except as necessary to provide services. Because we do not collect or determine the use of any Personal Information, and because we do not determine the purposes for which such Personal Information is collected, the means of collecting such Personal Information, or the uses of such Personal Information, we are not acting in the capacity of data controller or data processor in terms of European Union law, and we do not have the associated responsibilities under EU Law.

Under the GDPR, EU-based visitors and members have the right to request from us access to Personal Information we share about you, to amend (or rectify) the Personal Information, to restrict or suspend our processing of the Personal Information, to erase the Personal Information, and to receive a copy of the Personal Information in a structured commonly used, and machine readable format (data portability). If you wish to invoke a right under the GDPR, you may contact us using the contact details below. Please use the subject line “GDPR Query” in the subject line. Please include in your email a sufficiently detailed description of the GDPR right with which you seek assistance. We may need to contact you for further information, and we reserve the right to charge a fee for certain requests. We will notify you if your request has been granted or declined, or if exemptions apply. You have the right to make privacy complaints directly to a supervisory authority in your country.

The following third party controllers will rely on the consent you give below: None

If you have provided consent for the processing of your Personal Information, you may have the right (under certain circumstances) to withdraw that consent at any time, which will not affect the lawfulness of the processing before your consent was withdrawn. 

You have the right to request to see a copy of the Personal Information we hold about you and to request corrections or deletions of the information that is no longer required.

In some circumstances you may have the right to object to the processing of your Personal Information, to request it is erased where it is no longer required for the stated purposes, or that inaccurate information about you is corrected. 

To exercise these rights, please use the contact details below.


Under California Civil Code Section 1798.83, if you are a California resident and your business relationship with us is primarily for personal, family, or household purposes, you may request certain data regarding our disclosure, if any, of Personal Information to third parties for the third parties’ direct marketing purposes. To make such a request, please send an email to us using the contact details below with “Request for California Privacy Information” in the subject line. You may make such a request once per calendar year. If applicable, we will provide you, by email, a list of the categories of Personal Information disclosed to third parties for direct marketing purposes during the immediately preceding calendar year, along with the third parties’ names and addresses. 

If you are a California resident under the age of 18, and a registered user of this website, California Business and Professions Code Section 22581 permits you to request and obtain removal of content or information you have publicly posted. To make such a request, please send an email with a detailed description of the specific content or information using the contact details below with “Request for Removal California Privacy Information” in the subject line. Please be aware that such a request does not ensure complete or comprehensive removal of the content or information you have posted and that there may be circumstances in which the law does not require or allow removal even if requested.


As this website is aimed at older adults, healthcare providers, and communities that support older adults, we do not knowingly collect information from children under 14 years of age, without insisting that they seek prior parental consent if required by applicable law. We will only use or disclose Personal Information about a child to the extent permitted by law, to seek parental consent pursuant to local law and regulations or to protect a child.

Changes to This Privacy Policy

This Privacy Policy is effective as of the date at the top of this page and will remain in effect except with respect to any changes in its provisions in the future, which will be in effect immediately after being posted on this page. We reserve the right to update or change our Privacy Policy at any time and for any reason and you should check this Privacy Policy periodically. Changes to the Privacy Policy will be posted on this website, and we may contact you via email to notify you of updates. Your continued use of the Service after we post any modifications to the Privacy Policy on this page will constitute your acknowledgment of the modifications and your consent to abide and be bound by the modified Privacy Policy.

Contact details

If you have any questions relating to this form or the way we are planning to use your information please contact: Dr. Sara Arena or Dr. Chris Wilson or 248-897-9922 or hopuppt@hopuppt.com.


By using this site you are consenting to the above terms and conditions.